Why Google Bought a $100 Million Stake in Gentle Monster

SummaryGoogle invested $100 million in Gentle Monster for a 4% stake, reinforcing its Android XR smart lens initiative against Meta's efforts.This move signifies Google's renewed push into smart glasses, leveraging advanced AR/AI and Gentle Monster's fashion-forward designs.Multiple sources have reported that Google has invested approximately $100 million USD for a 4% stake in the fast-growing Korean eyewear label Gentle Monster. The news comes one month after the tech giant revealed partnership...